NEW SERIES ✦ ISSUE Nº 01

BRAND CAN’T BE
LEFT ON READ.

della’s interview series for CMOs and heads of brand.

WHEN BRAND GETS GHOSTED.

SEEN
11:32 AM

59%

of CMOs don’t have the budget to execute their strategy.

4.1

years is the average CMO tenure.

84%

of companies are caught in a brand doom loop.

LATEST DROP

DANIELLE
HAWLEY

GLOBAL HEAD OF CREATIVE & BRAND · UBER

WE ASKED

How do you protect long-term brand investment in a business focused on short-term return?

HER ANSWER IS WAITING →