of CMOs don’t have the budget to execute their strategy.
LEFT ON READ / INTERVIEW SERIES
SUBSCRIBE ↘NEW SERIES ✦ ISSUE Nº 02
BRAND CAN’T BE
LEFT ON READ.
della’s interview series for CMOs and heads of brand.
MEET THE LATEST VOICE ↓
WHEN BRAND GETS GHOSTED.SEEN
11:32 AM
11:32 AM
years is the average CMO tenure.
of companies are caught in a brand doom loop.
EPISODE 002LATEST DROP · ON THE RECORD
THE WORST THING
A BRAND CAN BE?
“IT’S FINE.”
SUSAN C. ALLENCO-FOUNDER + CHIEF BRAND OFFICER · HERE WE FLO
Susan talks about using humour to dismantle shame, protecting a distinctive voice as distribution grows, and why a smaller budget can force a brand to become more creative.
SEND ME EPISODE 002 →
ONE PIE.
SAVE A SLICE
FOR BRAND.
“I protect some money so we can still do interesting things, even if we do them on a smaller scale.”
THE FIRST READ · EPISODE 001
DANIELLE
HAWLEY
GLOBAL HEAD OF CREATIVE & BRAND · UBERWHERE IT STARTED
“A remarkable product and a frictionless experience are the brand. The marketing is gravy.”READ EPISODE 001 ↗
JOIN THE GROUP CHAT